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Why stage your home? Here are some answers

When you are getting your house ready to sell, you want to make sure that you get the best possible price. This is especially important in a seller's market like the current one, where an asking price is only the beginning, because how far your property's price escalates is directly related to your ability to attract buyers who can see the value in it. Staging is one of the best ways to do that.

Staging explained

Most people understand staging real estate on a basic level. After all, the idea of placing a few well-chosen pieces of furniture to show how a room is used is fairly intuitive. What you might not realize is that the staging of a house is often one of the most cost-effective preparations you can make for a sale. The average investment in it is only a little over $600, and most realtors estimate that it makes a one to five percent difference in the sale price. For a $100,000 house, that means staging pays off even with minimal results. On top of that, over 60 percent of the realtors surveyed in the source paid for staging themselves.

Staging and timely sales

It's not just the bottom line that is helped by staging, either. Realtors on both the buyers' and sellers' sides point to staging as a tool that increases interest in homes and helps them sell more quickly, too. The facts speak for themselves:

  • 81 percent of buyer representatives said it helps clients imagine the house as a home.
  • 49 percent of seller representatives believe that it has a strong impact on selling, and 47 percent agree it has some impact. That means only four percent believe it has no impact.
  • Fewer than 10 percent of buyer representatives feel that decorating against a client's taste has a negative impact.

What all of this means is that if you are looking to sell a home in the next year, you need to have a plan going in that helps you maximize the sale value. According to all available information, that means including a plan for staging the home, whether or not your realtor plans on absorbing the entire cost for you. That way, you can be sure that you get the most money possible out of your investment. For more information about how to get the most out of your real estate transactions, it helps to work with a real estate attorney who can advise you throughout the sale.

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Greenberg & Wilner
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